With the advent of the post-lighting era, the traditional lighting and the new market have reversed. The LED general lighting market is already saturated, showing a weak growth. However, "Smart City", "Characteristic Town", "Literary Creation Lighting", "Intelligent Lighting" and "Landscape Lighting" have attracted more and more attention, and the market shows * vitality. Throughout the past few years, the lighting market seems flat, but in fact undercurrent surges, opening up new lighting market forces can not be underestimated. So let's summarize the driving factors of industry development, look forward to the future, and see where the lighting market is in the future.

Driving factor 1: The government strengthens its efforts to create "urban characteristics"

With the improvement of China's economy and national strength, the international status and influence are also increasing day by day, and more and more large-scale events and international conferences are held. In order to highlight * image, create regional city business cards, and further promote tourism, consumption and other industries, governments at all levels take large-scale project activities as an opportunity to vigorously invest in lighting projects, especially landscape lighting. Taking the G20 Summit in Hangzhou as an example, 172 landscape lighting projects were invested during the G20 period, with a total investment of about 1 billion yuan. Among them, the landmark projects are the West Lake Landscape Lighting Project and the Beijing-Hangzhou Canal Landscape Lighting Project.

In the next three years, the arrangement of large-scale activities at the * level will still be relatively close, such as the World Horticultural Exposition, the founding of the People's Republic of China 70*, the founding of the Party 100*, and the demand for government activities will not decrease.

The government has invested more in the construction of * image and urban characteristics. The construction of night lighting pays more attention to the combination of culture and promotes the development of characteristic tourism and night tourism economy. The future market is immeasurable.

Driving factor 2: the boom of Characteristic Towns

Since the concept of "beautiful China" was put forward at the 18th National Congress, the construction of beautiful ecological new city has become the main theme of urban transformation, which also accelerates the overall upgrading and transformation process of urban lighting landscape. At the same time, with the deepening of the urbanization process in our country, * the new urbanization goal is proposed, more and more third and fourth-tier city governments, even town governments, begin to plan and implement the local "urban landscape lighting (lighting planning)", such as Chifeng City, Shangrao City landscape lighting project, Wuzhen night landscape lighting landscape, etc.  Urban landscape brightening has gradually developed from eastern developed areas to central and Western areas, from big cities to small and medium-sized cities, which has opened a huge market for lighting engineering industry.

In addition, on July 20, 2016, the Ministry of Housing and Urban-Rural Construction, the Development and Reform Commission and the Ministry of Finance jointly issued the Notice on the Cultivation of Characteristic Towns, which decided to carry out the cultivation of Characteristic Towns nationwide. By 2020, it is planned to cultivate about 1000 leisure tourism, business logistics and cash flow with different characteristics and vitality. Small towns with special features such as generation manufacturing, education, science and technology, traditional culture, beauty and livability accumulate experience and drive the construction of small towns throughout the country. In October 2016, the Ministry of Housing and Construction issued a list of 127 characteristic towns, and in August 2017, the second list of 276 characteristic towns was published again. The promotion of characteristic towns will bring a lot of construction demand for lighting industry, especially landscape lighting, and the industry of characteristic towns is expected to benefit directly.

The 13th Five-Year Plan outline clearly states that "small towns with distinct characteristics, integration of production and city and full of charm should be developed according to local conditions". Characteristic itself is born of innovation. In the process of town growth, it is inseparable from the persistence of innovative thinking and ideas. In the process of innovation, we should stick to the original intention and base ourselves on the local culture.

Driving factor 3: Intelligent city construction drives demand

Since the emergence of the concept of smart city in 2009, China has attached great importance to the exploration of the technological route and development model of smart city, and the new policies of smart city have appeared frequently. According to the Circular on Publishing the 2014 Pilot List of Smart Cities issued in April 2015, * the number of Smart Cities Pilot has reached 290.

Street lamps are widely distributed and uniform in cities. They have the characteristics of geographical coordinates*, complete power supply network and clear communication location. They are the entry point of the intelligent city Internet of Things* and can be used as the perception terminal carrier of the city Internet of Things. The intelligent street lamp developed from this can integrate many functions such as intelligent lighting, wireless WIFI, video surveillance, information release, environmental monitoring, disaster warning, charging pile and so on.

At the same time, China has also vigorously supported the construction of intelligent lighting system. In recent years, pilot applications in Beijing, Shanghai, Nanjing, Shenzhen and other smart cities have not only effectively improved the level of urban lighting control, further saving lighting power, but also provided important technology for urban management and services to achieve informatization and intelligence. Operative support.

With the rapid development of cultural industry in China and becoming a new economic growth point, more and more people realize how important it is to develop cultural and creative industries. More and more people focus on how cultural and creative industries should develop, where its development trend is, and the development of cultural industries needs not only policies. The support, planning, personnel training, and the combination of science and technology are the breakthrough and development trend. Therefore, more and more people integrate culture and science and technology into this new form of integration of culture and science and technology. It should be said that the smart city has transformed and upgraded the cultural industry to create a new culture. Industrial model.

Driving factors 4: The development of Wenchuang Lighting helps to expand its capacity

Under the background of the government vigorously promoting the infrastructure construction benefiting the people's livelihood, the connotation of lighting engineering is extending from three aspects: "beautifying its appearance, enriching its scenery and highlighting its culture". The so-called "beautifying its appearance" refers to beautifying the appearance of an area, that is, traditional lighting engineering; "enriching its scenery" refers to enriching the landscape of an area. Through water dance show, light show and so on, we can add tourism scenery; "highlighting its prose" refers to highlighting the history and culture of a region, combining the solution of integration of sound and Optoelectronics with cultural performances, and creating a new form of performance.

Literary lighting combines vision, animation, culture, mobile internet, projection and lighting. It combines advanced technology, beautiful creativity and lighting. It uses light carrier to transmit diverse color changes and color temperature control, and to meet the needs of different cultural content value transmission.  Therefore, the lighting project which extends to the connotation of "beautifying beauty, enriching scenery and highlighting literature" is entering a new stage of development of literary lighting.

Although Wenchuang Lighting is a new concept, the future market is incalculable, but the prospects are foreseeable. Yu Liang, professor and consultant of Xuan Zhi Wenchuang, School of Multimedia Design, China and Korea, Shanghai University of Engineering and Technology, believes that "future Wenchuang lighting will surely go hand in hand with lighting and lighting. The future market of Wenchuan Lighting will be much bigger than the concept of brightening, because Wenchuan Lighting can be integrated with many industries. In the future, it will be a super trillion market. For example, today's characteristic town, at the same time it is also a light town. Because the purpose of the characteristic town is to retain the guests, and its core requirement is to have something to see and play at night, which requires lighting as a carrier, so the future market of Wenchuan Lighting is unlimited.

At the same time, there will be endless new forms of creative lighting in the future. Professor Yu explained: "Because with the rapid development of technology and materials science, literary lighting and different fields of culture are integrated. Creativity is a big category and culture is a big category. These two categories are put together and combined with lighting. That * is a huge category. Literary lighting is a new trend in the lighting industry, which is bound to * all scenic spots, parks, garden and Expo gardens throughout the country to carry out lighting transformation and optimization, better integrate lighting, culture, history, customs and human feelings into the local tourist attractions, and show the creative lighting with modern, scientific and technological sense and activity experience to the public.

In order to let people in the lighting industry have a deeper understanding of the whole lighting market and the emerging concept of Wenchuan Lighting. On January 11, 2019, Guangzhou Xuanzhi Cultural Communication Co., Ltd. sponsored the "China Creation Lighting Forum 2019", which will be held at the Westin Hotel in Nanjing, China. The theme of this conference is still "Cross-border integration". At that time, Xuanzhi Media will conduct a general review of the development of creative lighting in China in 2018 based on its deep insight and research into the outlet of the LED industry, sounding the horn of the great development of creative lighting in 2019.